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Buyer Emotion

Mike Montague interviews Matthew Dashper-Hughes on How to Succeed at Labeling Emotions.

 

Mike Montague interviews Michael Gordon on How to Succeed at Improving Your Money Concept.

 

The real question here is how an effective retail salesperson can have better conversations while reducing pressure. How do we make that happen in retail?

 

Think about your last purchase, why did you make the purchase?  Perhaps the first things that come to mind are, "It was on sale, so you saved money," "it will allow you to get things done faster," or possibly "it will improve your health.”  These are logical reasons.  The reality is these are not the reasons you bought, it is how you justify the purchase.