We specialize in solving the tough, complex business challenges through proven systems for communicating with, developing, and motivating people.
The Sandler Selling System has helped over 1 million salespeople sell more and sell more easily by avoiding the games buyers play and empowering the salesperson to take control of the conversation.
Our management and executive leadership programs provide you with the strategies to build a bulletproof business through collaboration, accountability, and productive coaching conversations.
We not only provide the skills necessary to grow your business, but we help you develop the attitudes and habits necessary to implement those techniques consistently and effectively over time.
Sandler will change the way you think and communicate.
In 1967, David Sandler realized that the traditional sales model was broken. Feature and benefit selling, discounting, and high-pressure tactics had led to a downward spiral, and salespeople were one of the most hated professions with lawyers and politicians. They deserved better. Prospects deserved better. And, he set out to design a better methodology, based on behavioral psychology that worked for both parties.
He developed the Sandler Selling System because he believed:
Sandler also found that leadership and sales management was often an impossible task. Sales leaders were being asked to do the toughest job, grow revenue to support the rest of the organization, without any support, tools, or training. Sandler’s training enables sales leaders to establish a management framework built on productive behavior, collaboration, and accountability.
Sandler quickly realized that salespeople and leaders needed more than sales scripts and tactics to be successful. People, left to their own devices, will default to their comfort zone, fall victim to their fears, and the new system will fail to take hold.
To get people to implement the communication principles he was teaching, they needed the correct:
David Sandler was a true visionary, focused on creating a substantive change and lasting success for our clients. His final breakthrough came when he discovered that awareness of these new philosophies was not enough to create positive results and ROI. He wrote the best-selling book, You Can’t Teach a Kid to Ride a Bike at a Seminar, because he found that:
Awareness and knowledge are not enough. You can’t get better by listening to other people talk about something.
You MUST apply and practice your new skills to see results!
Lasting results and permanent change come from long-term reinforcement.
Mattson worked closely with Sandler in the early days of the organization and assumed leadership in 2007. Mattson is a 7-time best-selling author, sales and management thought leader and keynote speaker around the world. He has added numerous programs to Sandler’s portfolio including Sandler Enterprise Selling, Leadership for Organizational Excellence, and Strategic Customer Care.
The best-selling book by Dave Mattson helps you determine what, exactly, stands between your company and organizational excellence – and what you can do about it.
We have collected the best practice for sales, leadership and organizational success from thousands of trainers and millions of participants around the world for over 50 years.
Our highly innovative programs, created by Sandler professionals, are tested and proven effective for over 50 years by professionals around the world in every industry.
Our unique approach emphasizes ongoing repetition – what we call “reinforcement training.” It helps accelerate your learning path and then multiplies your successes over time, as our philosophies become part of your company’s DNA.
We can customize our programs to address your company’s unique goals and challenges. We also continual update our programs based on the best practices collected from our Sandler trainers and thousands of clients around the world.
Long after the excitement of our first training seminar takes place, we’ll continue to reinforce what your people learn with ongoing training workshops, individual coaching sessions, and interactive online tools. We’re the only organization that offers that kind of ongoing reinforcement.
The Sandler approach is simple and easy to apply in your team’s day-to-day activities. That’s in stark contrast to many over-engineered approaches with processes people won’t use and philosophies that managers can’t reinforce.
We offer many different modes and mediums of learning to support all types of learners and competencies. From podcasts and Microlearning to job aids and apps, we have the modern tools that fit your needs.