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The Sandler Rules for Sales Leaders

Learn the attitudes, behaviors, and techniques of today's top sales leaders


Learn Sandler's timeless principles for effective sales leadership...
and how to apply them

We hosted a special webinar for sales leaders with Sandler Training CEO, Dave Mattson, who presented his best practices for sales management. Dave's latest book, The Sandler Rules for Sales Leaders, was another instant best-seller and the perfect follow-up to The Sandler Rules for salespeople.

Like most sales managers, you may be:

  • Frustrated that rogue, "lone wolf" salespeople do things their own way, rather than using the same process as the rest of the team.

  • Concerned about creating predictable forecasts and expectations of sales performance.

  • Worried about your top-heavy salesforce with the top 20% generating 80% of the revenue.

If you want a better team, become a better manager.

In this webinar, you will learn best practices which you can immediately implement with the members of your team. We will give you an overview of the attitudes, behaviors, and techniques for top sales leaders, which we have found to be most effective over the past five decades, and have a frank discussion of the strategies and tactics which are most useful to sales managers.


Dave Mattson will teach you how to:

  • Create a common sales process for your organization
  • Create a drama-free culture of accountability
  • Find, hire, train, and enable top talent
  • And so much more!

Are you and your sales team speaking the same language?

To find out, download this FREE sample chapter from David Mattson's breakthrough book The Sandler Rules for Sales Leaders

Access your FREE sample chapter
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Webinars, Dave Mattson

Dave Mattson

Under Dave Mattson's leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world. He added numerous program offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry. He is also a best-selling author and global sales and sales management expert.

Webinars, Mike Montague

Mike Montague

Mike Montague is a Sandler Certified trainer and the Director of Content Marketing for Sandler Training Home Office, where he is passionate about sharing the Sandler success principles and teaching the interpersonal communication skills needed to greatly improve your life and business.