In the world of sales, generating leads and building a strong business pipeline are essential for success. One powerful method that can significantly increase your sales performance and help your career is harnessing the power of referrals. The first step to getting referrals is to identify the right individuals who you can have referral discussions with. These could be clients, friends, or influential people in your network. The goal is to choose five individuals who you can envision having a meaningful conversation about referrals and write them down.