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| Sandler Training in Milpitas, San Ramon & San Francisco | 408-314-7395 | jeff.borovitz@sandler.com

Storytelling

Third-party stories, testimonials, case study, reviews, and other “social proof” can be a powerful technique in your sales toolkit. Storytelling carries a fair amount influence with your prospects and clients when done correctly. Stories can also redirect conflict, create an emotional connection, and help illustrate key features and benefits.