In the world of sales, generating leads and building a strong business pipeline are essential for success. One powerful method that can significantly increase your sales performance and help your career is harnessing the power of referrals. The first step to getting referrals is to identify the right individuals who you can have referral discussions with. These could be clients, friends, or influential people in your network. The goal is to choose five individuals who you can envision having a meaningful conversation about referrals and write them down.
This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy.
We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?
The “forecast” from the salesperson is not based on any meaningful data. It’s more of a guess. Often, what sales leaders hear is best translated as, “See, I’m a closer!” Or, if a deal collapses, as, “Look, it wasn’t my fault.”